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Data Analytics

We have specialists for Market and Performance Analytics to provide the quality and depth of analysis for Monthly, Quarterly and Annual reviews.

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Data is a fundamental element of business. It is used to:
  • quantify business performance,
  • to reach out to customers and qualify potential customers,
  • to assess where marketing and sales effort should be focused,
  • to determine which campaigns have been successful and understand why others have not been successful.
    •   We can add depth to your sales and marketing teams with skilled, experienced and vendor certified Marketing Activation and Marketing Analytics resources. Our resources are adept at:
  • Profiling potential customers, ‘scoring’ based on propensity and potential value,
  • selection for new and on-going campaigns,
  • matching to enquiries and assignment of leads for follow-through by sales teams or nurture programs as key factors for pipeline growth.
    •   Our skilled resources can quickly adapt to your marketing and sales CRM and Nurture tools, ensuring data integrity and confidentiality for each outbound or inbound campaign.

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Established in 2008, Targetbase has a strong track record in assisting major organisations to create, implement and manage marketing programs and campaigns that achieve results. We are specialists in developing and implementing effective, integrated marketing communications.

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