Smart Device Marketing

Our Solution

Launching new products into new markets can be long and arduous. Ash is an experienced marketer who is part of the JAPAC Team in one of the Top 5 Worldwide IT Vendors. She has significant marketing experience in the IT industry across Networking and Cloud Providers.

 Ash has been with Team Targetbase for some years in various marketing roles.  She has made a significant contribution to the marketing efforts of our customer in Cloud Services.  She is currently part of a Team that are responsible for co-ordinating the marketing  for a SMART Device across each country in JAPAC.  The speaker based SMART Device makes life easier by using your voice to access all your media, manage your tasks, and plan your day.  Some features of the SMART Device such as Thermostat controls also let you control the heating in your home/office without an active WIFI connection.

It is vital that every product launch in the region is spectacular and each process runs smoothly.  Her role involves many facts including packaging, copy guides, educational videos, coordinating with the Retail and Online team and troubleshooting processes from an ever changing timeline and launch goal.   Ash’s work across JAPAC has seen an increase in customer awareness and take up of the SMART device in countries such as Japan, Australia, New Zealand, Singapore, Korea, Vietnam and Malaysia.

She gets great satisfaction from the positive Press coverage when new products are launched in JAPAC.

As a Targetbase employee Ash is able to pivot quickly to provide flexibility in her marketing activities, driven by the changing needs of the region.  She combines that with her experience with Targetbase and their desire to see her progress and succeed, giving her endless opportunities for career progression.